by truPayments | Apr 23, 2020 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
The History & Today’s Perspective Overview Automotive Digital Retailing or Digital Retailing (DR) is a hot topic right now in the auto industry. There are currently some 20+ companies claiming to offer some form of Digital Retailing. Many were showcasing...
by truPayments | Dec 19, 2019 | Digital Marketing, Digital Retailing, Industry Communication
30 Years of Blazing the Automotive Digital Trail 2019 marks the 30th anniversary of Automobile Consumer Services, Inc. (ACS)! It all started in 1989 when I researched information on CompuServe (73766,2604 – my ID) to buy a car for myself. After the lessons...
by truPayments | Nov 26, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
According to the 2019 Predictive Personalization study by Affinitiv, most consumers expect a dealer’s website to help them find affordable vehicles.The study found that only 9% of dealer websites allow customers to search by payment and only 11% of those...
by truPayments | Oct 29, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
There is a misconception today that installing a Digital Retailing tool alone attracts more shoppers and ultimately more sales. Unfortunately, many dealers are left disappointed when their sales needle hasn’t moved. So what’s happening here – I thought consumers...
by truPayments | Sep 24, 2019 | Digital Marketing, Digital Retailing, Industry Communication, Strategy
Credit union members tend to be loyal customers. And most members believe their credit union is acting in their best interest. The bedrock of member loyalty is built on the credit union’s products, services and transparency. But as many credit unions and financial...
by truPayments | Aug 27, 2019 | Digital Marketing, Digital Retailing, Industry Communication
Nearly 80% of car buyers end up financing their vehicle. Are car buyers really concerned about price or budget? Budget equates to a monthly payment. Therefore, nearly 80% of car buyers are simply trying to find a vehicle to match their budget. A recent study by...
by truPayments | Jul 30, 2019 | Industry Communication, Strategy
Are you a Dealer Entrepreneur or just part of the rank and file that make up most of the dealers in business today? Here’s a quiz to find out where you stand. It’s a short one so go ahead. Do you seek out the best vendors for products and services Do you...
by truPayments | Jun 23, 2019 | Digital Retailing, Industry Communication, Strategy
Tarry Shebesta of truPayments® to Speak at Automotive Intelligence Summit on Digital Retailing and the Role of FinTech: Credit First vs Credit Last Learn how FinTech fits in to Digital Retailing and the online path-to-purchase Raleigh, NC – June 26, 2019. Tarry...
by truPayments | May 29, 2019 | Digital Marketing, Digital Retailing, Strategy
Let’s put on our consumer hat for a minute and look at a typical car shopping scenario.Customer: “I want to buy a sport utility vehicle, I’m open to new or used, and my budget is $450 per month. I’m not sure what my credit score is. I’m also...
by truPayments | Apr 30, 2019 | Digital Retailing, Strategy
Digital RetailingCredit First vs Credit LastWhat does Credit First vs Credit Last mean and how does it affect the path-to-purchase with Digital Retailing?It really boils down to a personalized shopping experience.Why is creating a personalized shopping experience...