truPayments is now part of PureCars!

For the majority of potential car buyers, the most important part of the buying decision is knowing what their monthly payment will be.

Key Features

  • Modular End-to-End Integration
  • Shop By Monthly Payment
  • tru Shop-by-Payment Landing Page
  • Soft Credit Pull / Full Bureau
  • Automated Credit Decisioning
  • OEM & Bank Loan/Lease Quoting
  • Customized Dealer Markup
  • tru Trade Equity
  • Website & Social Integrations
  • Consumer & Dealer Centric

Key Benefits

  • No Haggling, Higher Selling Prices
  • Full Credit Spectrum
  • Customers 24/7 Selling Capabilities
  • Higher Conversions
  • Higher CSI Scores
  • Higher F&I and Accessory Penetration

Front-end profit up 25%

Back-end profit up 33%

We had a 34% close ratio last year. The ROI was well over 10 to 1. And the gross per car was 25% higher than other leads

Mike Brockman

Business Development Manager, Barbera's Autoland

NIADA member Scott Shook with Shook Automotive says, “Shop-by-Payment™ drives sales to our dealership like no other marketing tool we use

Scott Shook

Manager, Shook Automotive

A Few of the Dealers We Work With

Let's Work Together!

Are you ready to own your market by giving consumers the tru Shop-by-Payment™ experience? Are you ready to provide your sales team with more deals in less time, meaning more profit for you? Complete the form or give us a call, and we’ll get you started with a demo.

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